PPC might be your best value in online advertising
It offers immediate feedback to gauge and tweak your pitch, but like Search Engine Optimization, effective PPC approaches depend on having knowledge, experience, insight and flexibility on your side. With Tech Ninja Marketing managing your PPC campaign, you know you’ll get the best possible return on your investment.
PPC is dominated by Google’s “AdWords,” Yahoo’s “Sponsored Search” and a few other feeder mechanisms. Advertisers bid on placements, which can vary widely, depending on reach and other factors. Sites serving as hosts for these ads receive a small remuneration every time one of their visitors clicks through to view the site behind an ad..
If a search engine algorithm senses a mismatch, it regards that as deception and penalizes the site, to preserve its own reputation. Naturally, the ad must be immediately compelling, if readers who fit your target demographics* are going to be compelled to click through from the content that originally they had navigated to see. It really has to be bang-bang compelling, and Tech Ninja Marketing will make sure it is.
* Cookies track their online activity, particularly regarding commercial sites, rendering a profile.
The prominence with which an ad is served into a window on a site depends largely on how well the ad matches the search engine’s analysis of the content and quality of the site to which potential customers are clicking through. If a search engine algorithm senses a mismatch, it regards that as deception and penalizes the site, to preserve its own reputation.